Why you need to forget tech and focus on the customer

Digital transformation has been the ‘buzzword du jour’ across multiple sectors and industries over the last few years, with countless examples of success and failures in equal measure. But why are some so successful while others are destined to take pride of place on the digital transformation Hall of Shame? Is there a blueprint to digital transformation success or is it just a case of potluck? Aidan Dunphy finds out, in an article published today in AMBA (Association of MBAs):

Digital transformation: why you need to forget tech and focus on the customer