Blog 3 min read
December 13th, 2022 - by Aidan Dunphy
Why projects are always late
According to PwC, 97.% of projects exceed their time budget, and 50% fail completely. Why are we so bad at setting deadlines for projects? Is it even possible to do? Well it's certainly possible to set deadlines, but we believe there's a better way.
Blog 3 min read
September 25th, 2022 - by Aidan Dunphy
How to build a go-to-market strategy
A 'go-to-market' (GTM) strategy is your plan for how your company will introduce a new product to market, and aims to set it up for success. It's a complicated process, so how do you build one?
Blog 3 min read
June 1st, 2022 - by Aidan Dunphy
Discovering what your product should be
Creating a new product is always a risky enterprise. It's vital to validate the product concept as early as possible, and to continue to test its value, performance and relevance throughout its life. This process is called "Product Discovery".
Blog 3 min read
March 19th, 2022 - by Robert Best
Your Nemesis is Coming: Are You Ready?
You may have seen Aidan’s excellent piece in FinTech Magazine earlier this month, in which he calls for a focus on generating value for the customer, rather than just on the tech, and he chose banking as an example. Reading it made me think of my own fora
Blog 3 min read
December 11th, 2021 - by Samepage
Why you need to forget tech and focus on the customer
This week AMBA (the Association of MBAs) published a blog by Aidan Dunphy on why you should focus on customer needs in your digital transformation.
Blog 4 min read
September 12th, 2021 - by Robert Best
Creative versus Psychological Tension
We all know how it feels when there’s tension in the workplace. It’s uncomfortable, distracting, even destructive. What is less well known is the fact that there are two types of tension. The one that is most common is psychological tension, and that’s ge